Founded over 27 years ago by Lori Hoalst Jones to serve the investment and insurance needs of its clientele, Investment Resources of America has become a widely known and trusted company. Since that time it has expanded to serve business owners and citizens of Idaho, Washington, Oregon and 8 other states.
     Investment Resources of America is a full-service investment, insurance and financial service firm now in Boise, Idaho, joining with John Davis, we focus on serving the needs of conservative investors whose goals are reasonable asset growth, current income or preservation of principal. The company, through Brokers International Financial Services LLC, provides financial planning-based strategies to assist individuals, retirees and business owners meet their long-term financial goals and objectives.

 Vision & Values

We are committed to achieving market leadership through living and embracing our values and delivering high-quality products, while providing outstanding service.

Clients First
Our clients are the number one priority; your interest always comes first.
We deliver as promised, everything we do is to help ensure the understanding and to achieve full disclosure for our number one priority, you.
We are devoted to our clients. Passion for our work is a reflection of our commitment to you.
We hold our clients, and each other in the highest regard and will always treat you as such.
Requires a trust-based partnership between you, the broker team and the stock & insurance market.


Our business philosophy is that excellent service is by far our most valuable tool to gain and retain you, the client. It is our objective to stay ahead of competition through the pursuit of our mission of being a customer-focused company. The client is, after all, why we are in business, and we will always treat you as part of our family.